Good City Transit Campaign
Good City Transit explores everyday manners and small actions that create a more respectful, shared urban experience.
Timeline
Jan 2026
Team
Personal
Role
Product Designer
Skills
Figma, Visual Branding, Visual Identity
Long story short
Designed Good City Transit Campaign
Public transit is a shared space. How we behave shapes the city we live in. Good City Transit explores everyday manners and small actions that create a more respectful, shared urban experience.
The color palette is inspired by vivid public colors commonly used in shared environments.
Noise texture introduces a retro and contemporary aesthetic.
Mindmap
Summary
Five keywords came to my mind, and I got more inspiration from Public and Vancouver. Instead of using new colors, I wanted to focus on respect and public space first.
Research Board
Mood board
Logo Development
Sketch
I started by thinking about icons from the words "Goods" and "City". Then I sketched ideas on my iPad, and when I looked at the SkyTrain map, I wanted to use the dot from the map.
Inspiration
Logo
Final Mockups
